2018 Board of Directors


President: Sheryl Roush

Sheryl Roush combines her subject matter expertise of speaking and marketing consulting for those who want to expand into the business of public speaking or market their business and services using speaking. Through her insightful coaching and how-to workshops she helps individuals bring out their brilliance and authenticity — in person, in public and in print. Her decades of expertise spans public speaking, marketing, publishing and print advertising. She started her first of eight businesses at age 16, and has owned five award-winning graphic design studios. 

Often a keynote presenter at conferences, she has presented over 3,500 programs in 11 countries. Sheryl has earned numerous awards including the Accredited Speaker professional designation and Presidential Citation from Toastmasters International, plus the Golden Microphone Award from the Greater Los Angeles Chapter of the National Speakers Association and the Member of the Year award from two NSA Chapters. She was awarded the 2016 Author of Influence Award. Of her 17 published works thus far, Heart of a Military Woman received the 2009’s Best Inspirational Book from the San Diego Book Awards, and Heart of a Toastmaster received 2014’s Best Anthology from the International Book Award.

A member for nearly 20 years, Sheryl served as SDPCA President in 2005 and as 2017 Interim VP Marketing and Communications.



Secretary: Mary Odgers

Mary Odgers is a Life Coach with a huge desire for facilitating change in people of all ages.  Her experience allows clients to create a change allowing them to bring their best selves to relationships, attain optimum health and grief recovery. Prior to becoming certified by Accomplishment Coaching, Mary was active as a stay at home mom for 15 years before entering her profession of 20 years as a post anesthesia care nurse in the Palomar Health System. Today Mary offers a wealth of life experiences from relationships that include meeting a mate later in life, parenting grown children, grief recovery, weight, exercise and nutrition success all through individual coaching, speaking and small groups.

Mary is a believer that each of us can learn to “get out of our own way” and love the life we live.



Treasurer: Heidrun Ziche

Heidrun Ziche is an international business woman, who completed her own transformation from a Director at PricewaterhouseCoopers (a big four accounting firm) to a professional coach and mediator, using her experience and unique combination of interpersonal and professional skills to help others achieve more than they thought possible. The coupling of success and happiness has radiated from Ms. Ziche as she shares her SHALEA Principle to others who are eager to find fulfillment in their lives, and nurture others to do the same.

She is an international tax attorney, originally from Germany, with both a law degree and an advanced degree in Economics. After work in both Germany and Australia, she settled into a career in Mergers and Acquisitions in Frankfurt Germany, followed by her most recent post as a Director at PricewaterhouseCoopers in International Tax in New York where she retired after 11 years of service.  Over the past 15 years she has continued her education and experience to also become a mediator with special communication and negotiation skills; a project manager; a certified psychologist and spiritual life coach; a competitive athlete; and has made a conscious commitment to health and nutrition. 

She became a Certified Life Coach in 2001 after completing a 14-month training program.



VP Communications: Karen Dietz

Karen Dietz is a veteran in business storytelling, and is one of the originals in the field. Known as The Storyteller For Business, she coaches CEOs, leaders, teams, and nonprofits in business storytelling to increase their impact, influence, and engagement. Her clients have included Walt Disney Imagineering, NorthFace, Chase Manhattan Bank, Avery Dennison, Thrivent Financial, Cincinnati Chamber of Commerce, Just In Time for Foster Youth, Princess Cruises, Citrix, nonprofits, and entrepreneurs.

As a sought-after speaker, she keynoted the inaugural San Diego 2013 TEDx conference with her moving talk on the impact of story listening to change lives and companies, then followed it with an on-site experiential workshop. She is also in high demand speaking to Vistage CEOs.

In 2013 John Wiley publishers recruited Karen for their Dummies series. Her deeply rich how-to book Business Storytelling for Dummies, was published, quickly praised, and became a bestseller within a year.

With a BA in Communication, she received her Masters and PhD in Folklore from the University of Pennsylvania. In the business world for 20 years, she continued being trained in storytelling by top ranked performance tellers.

As a valued member of the SDPCA Board, Karen brings real-world association experience. She is the former Executive Director of the National Storytelling Network Association. For six years she was also the Program Director, then Chair, of the Story in Organizations community of practice.

Karen served as SDPCA 2017 Interim Secretary.



VP Marketing: Joni Wilson

Joni Wilson is one of the world’s foremost Voice Experts and 4-Times Best Selling Author. Her books have sold world-wide and been translated in both Arabic and Korean. She is the creator of the 3-Dimensional Voice® Training System, THE cutting edge voice method that is life-changing to speakers, business professionals and singers. Joni’s show-biz background and her ability to create voice-actors out of ordinary people keep her voice classes fun, informative and guaranteed to change your opinion of your own voice and it’s endless possibilities.

Joni keeps learning the latest Voice and Marketing techniques and is known as the “Go-to Girl” when voices get in trouble. With today’s worldwide media outreach, a single person with an idea, a new book, a product to sell or a skill to share, can go from obscurity to viral in 48 hours. At no time in history has a “good voice” been more valuable than it is right now. Because of that . . . she has added Video and Recording Voice Training and Product Marketing to her classes at Voice Studio 54 on 54th Street in San Diego. 

Fun Fact: Joni’s first “Pro Gig” singing was an opening act for Elvis (The Real One!)



VP Meetings: Lori Sheets

Lori Sheets is an experienced coach, workshop leader, and speaker. Known for using her wit and love of humor to create the perfect climate for learning, she inspires others in a style that is both humble and powerful. Lori has committed her life to helping others see their own brilliance and sharing the tools to discover it.

Lori has provided training and coaching in the Family Recovery Center in San Diego in their Leadership Skills Module. As an established Toastmaster, she served as a mentor of many upcoming members. She is passionate about coaching as a way to create client’s desired results.

She has a BS in Education from Ohio State University that is complemented by her Master’s Degree in Religious Studies.

Lori completed her coach training with Guiding Mindful Change

Network. As an Ordained Minister at Centers for Spiritual Living, she has been able to successfully mesh spiritual insights with practical tools for successful living.

Her keen ability to bring about profound changes in others through experiential exercises and honest feedback is never unnoticed by her students. She creates a safe and nurturing space for personal discovery work to happen. By encouraging and modeling open clear communication, those working with Lori are inspired to do the same.

Lori looks forward to serving SDPCA and helping to create delightful meetings for our members.


VP Membership: Margo Gracia

Margo Garcia works with accomplished, committed people determined to live a life of meaning and purpose. She is skilled at helping leaders build trust, grow their influence and increase their impact.  She has 30+ years’ experience coaching executive teams, senior/mid-level managers, and individuals.  She’s had a career in Organizational Development and corporate Human Resources, with the privilege of working with leaders in diverse organizations: large and small, decentralized, global, corporate and privately held companies. She is an Accomplishment Coaching Certified Coach with a BA in Psychology and an MBA from the University of Michigan. She is also certified to teach a number of leadership, performance, communication, accountability and change management programs and workshops. www.greatleadercoaching.com


Board Member At Large: Cindi Britton

Assisting individuals through transitions. Personal and Organizational Coaching is my second career. My first career, of over 38 years, was in K-8 public education serving as a School Principal, District Coordinator and Teacher of grades K-8. Throughout my career I have assisted others in making transitions within their career as well as transitioning to new positions as I served as a “coach” to parents, teachers and students. I have consistently received complements on my organizational problem-solving abilities, intuitiveness, resources and ability to assist others in clarifying their personal goals and supporting them in making progress. I am now using those talents in the form of an Individual Life Coach assisting others to move forward in their lives toward maximum joy and happiness. I also serve as an Organizational Coach, assisting organizations in resolving group conflict and creating workable solutions to move the organization forward. www.coachbrittonadhd.com