2018 Board of Directors


President: Sheryl Roush

Sheryl Roush combines her subject matter expertise of speaking and marketing consulting for those who want to expand into the business of public speaking or market their business and services using speaking. Through her insightful coaching and how-to workshops she helps individuals bring out their brilliance and authenticity — in person, in public and in print. Her decades of expertise spans public speaking, marketing, publishing and print advertising. She started her first of eight businesses at age 16, and has owned five award-winning graphic design studios. 

Often a keynote presenter at conferences, she has presented over 3,500 programs in 11 countries. Sheryl has earned numerous awards including the Accredited Speaker professional designation and Presidential Citation from Toastmasters International, plus the Golden Microphone Award from the Greater Los Angeles Chapter of the National Speakers Association and the Member of the Year award from two NSA Chapters. She was awarded the 2016 Author of Influence Award. Of her 17 published works thus far, Heart of a Military Woman received the 2009’s Best Inspirational Book from the San Diego Book Awards, and Heart of a Toastmaster received 2014’s Best Anthology from the International Book Award.

A member for nearly 20 years, Sheryl served as SDPCA President in 2005 and as 2017 Interim VP Marketing and Communications.



Secretary: Mary Odgers

Mary Odgers is a Life Coach with a huge desire for facilitating change in people of all ages.  Her experience allows clients to create a change allowing them to bring their best selves to relationships, attain optimum health and grief recovery. Prior to becoming certified by Accomplishment Coaching, Mary was active as a stay at home mom for 15 years before entering her profession of 20 years as a post anesthesia care nurse in the Palomar Health System. Today Mary offers a wealth of life experiences from relationships that include meeting a mate later in life, parenting grown children, grief recovery, weight, exercise and nutrition success all through individual coaching, speaking and small groups.

Mary is a believer that each of us can learn to “get out of our own way” and love the life we live.



Treasurer: Heidrun Ziche

Heidrun Ziche is an international business woman, who completed her own transformation from a Director at PricewaterhouseCoopers (a big four accounting firm) to a professional coach and mediator, using her experience and unique combination of interpersonal and professional skills to help others achieve more than they thought possible. The coupling of success and happiness has radiated from Ms. Ziche as she shares her SHALEA Principle to others who are eager to find fulfillment in their lives, and nurture others to do the same.

She is an international tax attorney, originally from Germany, with both a law degree and an advanced degree in Economics. After work in both Germany and Australia, she settled into a career in Mergers and Acquisitions in Frankfurt Germany, followed by her most recent post as a Director at PricewaterhouseCoopers in International Tax in New York where she retired after 11 years of service.  Over the past 15 years she has continued her education and experience to also become a mediator with special communication and negotiation skills; a project manager; a certified psychologist and spiritual life coach; a competitive athlete; and has made a conscious commitment to health and nutrition. 

She became a Certified Life Coach in 2001 after completing a 14-month training program.



VP Communications: Karen Dietz

Karen Dietz is a veteran in business storytelling, and is one of the originals in the field. Known as The Storyteller For Business, she coaches CEOs, leaders, teams, and nonprofits in business storytelling to increase their impact, influence, and engagement. Her clients have included Walt Disney Imagineering, NorthFace, Chase Manhattan Bank, Avery Dennison, Thrivent Financial, Cincinnati Chamber of Commerce, Just In Time for Foster Youth, Princess Cruises, Citrix, nonprofits, and entrepreneurs.

As a sought-after speaker, she keynoted the inaugural San Diego 2013 TEDx conference with her moving talk on the impact of story listening to change lives and companies, then followed it with an on-site experiential workshop. She is also in high demand speaking to Vistage CEOs.

In 2013 John Wiley publishers recruited Karen for their Dummies series. Her deeply rich how-to book Business Storytelling for Dummies, was published, quickly praised, and became a bestseller within a year.

With a BA in Communication, she received her Masters and PhD in Folklore from the University of Pennsylvania. In the business world for 20 years, she continued being trained in storytelling by top ranked performance tellers.

As a valued member of the SDPCA Board, Karen brings real-world association experience. She is the former Executive Director of the National Storytelling Network Association. For six years she was also the Program Director, then Chair, of the Story in Organizations community of practice.

Karen served as SDPCA 2017 Interim Secretary.



VP Marketing: Joni Wilson

Joni Wilson is one of the world’s foremost Voice Experts and 4-Times Best Selling Author. Her books have sold world-wide and been translated in both Arabic and Korean. She is the creator of the 3-Dimensional Voice® Training System, THE cutting edge voice method that is life-changing to speakers, business professionals and singers. Joni’s show-biz background and her ability to create voice-actors out of ordinary people keep her voice classes fun, informative and guaranteed to change your opinion of your own voice and it’s endless possibilities.

Joni keeps learning the latest Voice and Marketing techniques and is known as the “Go-to Girl” when voices get in trouble. With today’s worldwide media outreach, a single person with an idea, a new book, a product to sell or a skill to share, can go from obscurity to viral in 48 hours. At no time in history has a “good voice” been more valuable than it is right now. Because of that . . . she has added Video and Recording Voice Training and Product Marketing to her classes at Voice Studio 54 on 54th Street in San Diego. 

Fun Fact: Joni’s first “Pro Gig” singing was an opening act for Elvis (The Real One!)



VP Meetings: Lori Sheets

Lori Sheets is a Staff Minister and Teacher at Seaside Center for Spiritual Living in Encinitas. The Center is a loving, supportive, inclusive community, which inspired all to experience their spiritual unfoldment, healing and growth through the principles of Science of Mind. In addition to coaching, her interests also include her long-time active membership in Toastmasters International.




VP Membership: Kevin Tucker

Kevin Tucker is one of the few coaches that has the experience of a career that transitioned from the military to corporate life, following a pastoral calling and then on to successful entrepreneur with all the peaks and valleys along the way. This path places him in the unique position to coach mid-life managers and professionals to forget about settling for another role that leaves them unfulfilled and out of place. His proprietary Direction to Results career package and other services gives them the courage to find the career of their dreams finally.

As the principal of his coaching practice for the last 10+ years, Kevin has worked with a variety of clients as well as a Career Management Consultant for two of the nation’s leading career outplacement firms and 7+ years as one of the senior career coaches for CareerBuilder, one the largest online job portals.

He regularly presents career transition and planning workshops for employees, job seekers, and serving and recently retired veterans. Kevin is a contributor to an “Ask the Experts” column in a USA Today Network publication focused on career development, career transition, work-life balance, and human resource issues in the workplace.

Previously Kevin spent ten years in senior Human Resource roles, lastly, at The Home Depot, following a 20-year career in the United States Air Force where he held various leadership positions in healthcare and systems administration.

Kevin is a member of the International Coach Federation, holds Master Career Director and Credentialed Career Manager Certifications and HR certifications as an SHRM Certified Professional (SHRM-CP), from the Society for Human Resource Management (SHRM), along with being trained by the Coaches Training Institute. He has a MA in Human Resource Development & Management from Webster University and a BS in Management & Computer Information Systems from Park University.

Active in the community, Kevin currently serves on the board for the San Diego Professional Coaches Alliance and for the ProfilingPro Assessment Advisory Board, along with being active with the Greater San Diego Business Association. He has also served on a local Toastmasters board, his local International Coach Federation chapter, and as an Eagle Scout has been active with the Boy Scouts of America.



VP Professional Development: Ken Sergi

Ken Sergi is an Organization Development (“OD”) expert, Master Trainer, and Certified Coach with more than 30 years of diverse business coaching and consulting experience helping leaders and organizations worldwide. He has a unique passion for unlocking individual potential and transforming organizations into healthy high performing success stories, which have won awards and been profiled in numerous publications. He draws on his experience as an organization leader, Chief Executive Officer (CEO), Human Resources Training Director, Instructor, and Executive Consultant with offices in North America and Europe.

Ken has trained other coaches, transformed solo entrepreneurs into multi-million dollar businesses within two years, managed programs to hire 30,000 people tapping into the next generation, and developed a leadership and coaching program for the U.S. military that was used by other trainers and coaches that was so successful it was expanded worldwide. As an OD consultant he specializes in systemically integrating organization components that ensure alignment that is right on target, healthy, and sustainable.

Ken has been a keynote speaker at numerous conferences and universities worldwide on a variety of topics with a particular passion for self-management and getting out of the way of your own success.

One of his many projects was to help the U.S. Census build the largest mobilization of human resources in history which included coaching new leadership, designing work flow, job competencies, and training the trainers (T3) within a few months. He recently conducted a large coaching program for Senior Leadership of the U.S. government to change how mangers lead the new generation.

As interim VP of Professional Development for SDPCA, Ken brings a vast experience in managing professional development programs for numerous organizations that align with core competencies and strategic success. Ken is also a past Board member of Professional Coaches and Mentors Association (PCMA) where he managed their professional development, and previously served on the leadership of SDPCA for seven years. He is also certified in a variety of assessment tools used in coaching, including the Enneagram, and has taught extensive public and private programs on leadership, communication, personality types for personal effectiveness, and Emotional Intelligence.