Monday July 9, 2018 — Member Marketing Mania

Learn what Members of SDPCA are doing to promote their businesses!

The entire meeting is dedicated to sharing what’s working in our own marketing efforts…

…from a marketing mindset and basic marketing strategies to use, to email newsletters, social media campaigns, getting appointments online, hosting webinars, podcasts, and interviews, YouTube videos, using public speaking to attract and gain clients, product offerings for higher sales, and more!

Ideal for any level of business experience

Member Presenters & Topic Discussions include:

  • Billie Frances, Having a Marketing Mindset to Attract Your Ideal Clients
  • Karen Dietz, The Customer Experience Marketing Ladder and her Marketing Map and tools to generate different types of content, tied to the stages of the sales cycle
  • Diana Lynn, Storybrand Method Application
  • Sheryl Roush, Marketing 101: Understanding Your Ideal Client(s) & Their Needs
  • Milo Shapiro, Your Email Salutations and Client Contact Form
  • Joni Wilson, Instant Income: Get scheduled in Your Sleep for 1-on-1 Coaching
  • Courtney Russell, Building A Free Online Course
  • Tom Teague, How to Simplify Your Online Systems Platform

Get ideas to immediately boost your business

Meeting Details

Monday, July 9, 2018 • 8:30am-12 Noon

DeVry University’s Keller Graduate School of Management
Becker Meeting Room #204, 2nd Floor
(Mission Valley campus)
2655 Camino Del Rio North, San Diego, CA 92108

Non-Members $25 at the door
First Time Guests are Free!  Parking is free.
Coffee and light refreshments will be served

06/11/2018 — Facebook Marketing for Coaches: What’s Working Today (and What Isn’t)

With Social Media Power Influencer Mari Smith

Join us for this session to beef up any of your social media marketing

We are living in unprecedented times with the ever-growing presence of Facebook. The social networking giant gathers an inordinate amount of user data. This in turn, offers incredibly accurate targeting methods to help businesses grow. However, even for the most experienced marketers, getting consistently solid results on Facebook can prove elusive. The good news is, whatever your sales goals, you can accomplish them using Facebook’s tools.

In this powerful session, world-renowned Premier Facebook Marketing Expert, Mari Smith, will share exactly how coaches and businesses in a variety of niches around the world are using Facebook to:

  • Get discovered
  • Showcase products
  • Collect leads
  • Boost sales
  • And much more

Whether on desktop or mobile, these strategies work seamlessly to have your message show up in the exact places where your audience spends their time.

About Our Presenter, Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing and social media. She is a Forbes’ Top Social Media Power Influencer, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.

Forbes recently described Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” She is a recognized Facebook Partner; Facebook headhunted and hired Mari to lead the Boost Your Business series of live events across the US. Mari is an in-demand speaker and travels the world to keynote and train at major events.

Her digital marketing agency provides professional speaking, training and consulting services on Facebook and Instagram marketing best practices for Fortune 500 companies, brands, SMBs and direct sales organizations. Mari is also an expert webinar and live video broadcast host, and she serves as Brand Ambassador for numerous leading global companies.

SDPCA TIP: Many of the tips and information shared apply to other social media platforms as well. 

Monday, June 11, 2018 • 8:30am-12 Noon


DeVry University’s Keller Graduate School of Management

2655 Camino Del Rio North, San Diego, CA 92108

2nd Floor, Becker Meeting Room #204

  • Non-Members $25 at the door
  • First Time Guests are Free

Meeting Agenda:

  • 8:30-9:00 am — Registration, Networking & Coffee
  • 9:00-9:30 am — Welcome & Self-Introductions
  • 9:30-10: 15 am — Guest Speaker Program
  • 10:15-10: 25 am — Break
  • 10:25-11: 15 am — Guest Speaker continues
  • 11:15 am — Coaches in Action: Application of speaker tips, Requests, Leads, Opportunities & Tips, Announcements, Networking
  • 12:00 pm Adjourn

May 14, 2018 — Brainy but Stuck: An Insider’s View to Managing the Brain’s “Executive Function”

Brought to you by a panel of SDPCA members and experts!

Executive Function is a set of mental processes that helps us get things done — but can be compromised. If you’ve had clients who have difficulty sticking to a plan, managing time, evaluating ideas, finishing work, or keeping track of multiple things at once, their Executive Function may be impaired.

Executive Function is really important because it helps people:

  • Manage their time well
  • Plan and organize work and home life
  • Pay attention
  • Remember details
  • Take action and follow through
  • Easily switch focus from one activity to another

Being overly stressed, depressed, learning disabilities, ADHD, or a lack of sleep, can lead to temporary or ongoing Executive Function difficulties. However, there are strategies and approaches to improve Executive Function and help to cope with these difficulties. In fact, Executive Function can be improved at any age!

During this interactive panel presentation, you will learn:

  • How to help clients manage their focus and mental energy
  • How social and emotional triggers can undermine a client’s capacity to succeed
  • Tools that we can implement today to sharpen our Executive Function

Sue Stevenson – B.Ed, FCIPD, PCC, C-IQ


Panel Moderator: Sue Stevenson — B.Ed, FCIPD, PCC, C-IQ Coach Sue teaches brain theory to corporate leaders all over the world; she is an expert in the neuroscience of the brain and will lead us in discussing Executive Function



Cindi Britton — Ed.D., ADHD Specialist

Panelists: Cindi Britton — Ed.D. Life Coach, ADHD Specialist Cindi is a Life Coach, Educator and ADHD Specialist. She works with children age 8-12, teens, young adults and adults with ADHD. She also provides parent coaching/consulting and monthly support groups for parents of ADHD children.

Christy George – LMFT

Christy George — LMFT, Coach Christy is a Coach and Licensed Marriage and Family Therapist. She specializes in working with Gifted and Driven adults, who are sometimes “both.”




Monday, May 14, 2018 • 8:30am-12 Noon


DeVry University’s Keller Graduate School of Management

2655 Camino Del Rio North, San Diego, CA 92108

2nd Floor, Becker Meeting Room #204

  • Non-Members $25 at the door
  • First Time Guests are Free

Meeting Agenda:

  • 8:30-9:00 am — Registration, Networking & Coffee
  • 9:00-9:30 am — Welcome & Self-Introductions
  • 9:30-10: 15 am — Guest Speaker Program
  • 10:15-10: 25 am — Break
  • 10:25-11: 15 am — Guest Speaker continues
  • 11:15 am — Coaches in Action: Application of speaker tips, Requests, Leads, Opportunities & Tips, Announcements, Networking
  • 12:00 pm Adjourn

04/09/2018 — How to Attract the Outcomes You Want with Jim Cathcart

Become the person who would attract the future you desire. That’s Jim Cathcart’s basic philosophy. He says, “As you acquire the qualities of the person who would have or do what you want, you attract it to you. If opportunity arrives and you aren’t yet eligible or ready for it, then it won’t be ‘your’ opportunity. So, go to work today on acquiring the credentials, skills, attitudes, and traits that will make your dream goals become the natural by-product of who you have become.”

In this session you will learn:

  • How to intentionally become a national authority on your topic
  • The eight competencies of professional development for coaches, speakers, and consultants
  • How to identify and control the moving parts of a group presentation
  • How to create a life that is the perfect reflection of who you are and what you care about

Jim Cathcart, CSP, CPAE has received virtually every award in professional speaking and has authored 18 books. He is a past National President of the National Speakers Association and Cavett Awardee, as well as a recipient of the Golden Gavel Award from Toastmasters International. His TEDx talk “How to Believe in Yourself” has received over 1,225,000 views, placing it in the top 1% of all TED videos. With over 3,100 speeches around the world and coaching clients from Florida to Egypt and China, he is truly a practitioner as well as a thought leader. Jim has coached celebrities and billionaires as well as aspiring achievers. In addition to his business, he is a professional singer/guitarist and a life member of the American Motorcyclist Association. Inducted into the Sales & Marketing Hall of Fame in London in 2012 for his pioneering work “Relationship Selling™.”   

Visit for scores of videos, articles, and resources (730 pages!) all

for free. Watch him on YouTube: Jim Cathcart


Monday, April 9, 2018 • 8:30am-12 Noon


DeVry University’s Keller Graduate School of Management

2655 Camino Del Rio North, San Diego, CA 92108

2nd Floor, Becker Meeting Room #204

  • Non-Members $25 at the door
  • First Time Guests are Free.


Meeting Agenda:

  • 8:30-9:00 am — Registration, Networking & Coffee
  • 9:00-9:30 am — Welcome & Self-Introductions
  • 9:30-10: 15 am — Guest Speaker Program
  • 10:15-10: 25 am — Break
  • 10:25-11: 15 am — Guest Speaker continues
  • 11:15 am — Coaches in Action: Application of speaker tips, Requests, Leads, Opportunities & Tips, Announcements, Networking
  • 12:00 pm Adjourn


3/12/2018 – Thinking Big, Starting Small: Designing Life Plans for Yourself and Your Clients with Lee Silber

As coaches, our job is to help people do more, be more, and have more. Usually, this requires our clients to take at least one step outside of their comfort zone. This session is about how we can all push ourselves to make positive changes that stick by thinking big but starting small.

We’ll go through over two dozen unique and different ways to be comfortable with being uncomfortable, and help our clients do the same. By the end of the presentation, you’ll be able to impress clients with a perfect solution for each of their individual sticking points and not only show you understand their fears, but have just what they need.

This presentation is about how you can help coach others, and the innovative ideas may prove helpful to you, too. Lee will show you his new and different way to design life plans that are visual and flexible, and portable. He will share how he uses his clever decision-making deck to help people make better choices, and much more.

Benefits from this session:

  • Small things people can do for immediate results and that over time will make a big difference
  • Tangible tools to help clients have a plan for the future and make better decisions in the present
  • Clever techniques and ideas for clients to feel the fear, but take action anyway

About Lee Silber

Lee Silber is a former competitive surfer and surf shop owner who became the best-selling author of 22 books including: Organizing From The Right Side Of The Brain and The Wild Idea Club. He appeared on The Leeza Gibbon’s Show, was featured in USA Today, and has appeared on CNN, U.S. News, and World Report. As an award-winning international presenter, Lee gets audiences to think, laugh, and act with a whole-brain approach to training so the lessons are learned and remembered.

His clients include the San Diego Padres, Lucent, Qualcomm, GE, GM, HP, Proctor and Gamble, Johnson and Johnson and eBay. He walks his talk and does what he tells others to do. Happily married for 24 years, he enjoys quality time with their two young sons. As a coach of youth sports including baseball, football, and basketball, has never had a losing season and took his football team to the City-Wide Championship game in 2017. AND… he’s a musician who plays around town with his band and has recorded his own album of original songs.

Date, Time, and Location

Monday, March 12, 2018 •

8:30am-12 Noon

DeVry University’s Keller Graduate School of Management 2nd Floor,

Becker Meeting Room #204 2655 Camino Del Rio North, San Diego, CA 92108

Non-Members $25 at the door. First Time Guests are Free.

2/12/2018 – Somatic Focusing: Fast Track Transformation, EQ, and the Neuroscience of Change

ICF: 1.5 hours – Core Competencies
BCC: 1.5 hours

Speaker:  Andrea Isaacs, creator of EQQuiz


Looking to deepen your coaching practice? Somatic Focusing (“SF”) is a premiere methodology for embodied living, leadership, and cultivation of the self. Based on the neuroscience of change, SF is an experiential approach that creates engagement, compelling communication, trust, and results-oriented action. Clients engage limiting beliefs, and then bypass the “thinking mind” to create new neural pathways that change how they react, and increase their Emotional Intelligence (“EQ”) for sustainable change.

SF incorporates simple body movement that creates a deeper and increased emotional range of options available, so you can respond in a way that would have previously been inaccessible. With SF your clients will find new ease with challenging people and situations, greater success, and long-term happiness.

Benefits from this Session:

  • Learn how to tap into your body’s wisdom to create new neural pathways that increase your range of intelligence
  • Shift a limiting belief to an empowering belief
  • Access creative solutions when confronted with challenges


Andrea Isaacs is a speaker, coach and trainer who has been empowering the lives of thousands in 25 countries since 1994. Her body wisdom approach has increased emotional intelligence and deeper change in her clients. Her neuroscience-based brain training techniques have helped clients embody a greater range of healthy emotions, and maximize their potential personally and professionally.

She is the creator of EnneaMotion, Somatic Focusing (“SF”), and the EQ Quiz (at, which assesses your strengths and directs a somatic approach to your development, which are being used by conscious high-performing leaders around the world.

She has been teaching alongside Don Riso (until his passing in 2012) and Russ Hudson since 1994, was Co-founder and Editor-Publisher of the Enneagram Monthly and on the International Enneagram Association (IEA) Board of Directors for six years. 

Her clients have included the Federal Reserve Bank, the Massachusetts State Government, the New York State Psychological Association, the Institute of Transpersonal Psychology, Loyola University, Wake Forest University, Groover Seminars and the Highland City Club in Boulder CO where she is a scholar-in-residence.

For more information: and

Click here to download a PDF of this session

Click here for meeting information

1/8/2018 – The Power of Showing Up: Courage, Coaching and Positive Change

ICF: 1.5 hours – Core Competencies
BCC: 1.5 hours

Speaker:  Eric Kaufmann, executive coach and author of “The Four Virtues of a Leader


Stop and think for a moment, are there times in your coaching conversations when you hold back? Not because it’s polite, or wise, or appropriate, but because you don’t want to lose something (reputation, relationship, money, respect, authority, status).

It’s imperative that you, as coach, “Show Up,” that you shine your authentic expression. It’s enlivening to you, and it’s a powerful demonstration to your client to shine in their own life. Being authentic, it turns out, isn’t a matter of some absolute, singular self, but an unfolding state of presence; a state that is fed by courage and compassion. Coaching from this state catalyzes every coaching interaction and discussion.

Benefits from this Session:

  • Accelerate clients’ ability to clarify their gifts and talents
  • Move from pleasing and colluding to challenging and enlivening
  • Feed personal and professional growth and effectiveness


Eric Kaufmann is an executive coach, author, and facilitator who guides leaders to go below the surface and beyond the obvious so they can think more clearly, make better decisions, and relate wholeheartedly. Eric’s book, The Four Virtues of a Leader, explores the essential virtues shared by successful, passionate, and creative leaders and how they navigate through uncertainty and anxiety. His work is shaped from the crucible of his journey which includes 17 years of leadership coaching and consulting, management roles at Fortune 100 firms, degrees in business and psychology, a quarter century of Zen practice, and living in Israel and South Africa.  Sagatica, from Sagacity, the Latin for Wisdom, acuteness of mental discernment and ability to make good judgments.

For more information:

Click here to download a PDF of this session

Click here for meeting information

12/11/2017 – Who Do You Think You Are?: A Coaching Mastery Conversation.

ICF: 1.5 hours (Core Competencies)
BCC: 1.5 hours

SPEAKER:  Christopher McAuliffe, MCC, founder of Accomplishment Coaching, an ICF Accredited Coach Training Program, Host and Producer of “The Coaching Show” since 2002, and previous SDPCA President.


Get ready for a lively and humorous interactive session… about two major issues in coaching and in coaching certification. 

In this fast-paced, high-level session, we will look at:

  1. Our judgments and opinions, biases and blind spots as coach,


  1. Exploring what Coaching Presence is – and what it is not.
  • First, we will look at Coaching Bias – a hot topic in coaching, coach training, and organizations! 
    • We will do some of the work from this year’s Coach Training Summit on “Calling In Power and Culture,” held in Toronto. 
    • We will take on some exercises to explore our own self-definition, and discover how others might be relating to us. 
    • We will consider how we are impacting our clients based on our own biases and blind spots in coaching, and in life. 
  • Second, we will do some exercises to learn more about Coaching Presence, one of the most elusive of the ICF Core Competencies.
  • We will also discover how to shift, expand or ‘rein in’ our own Coaching Presence based on the work we do on bias and culture.
  • Throughout, we will practice, give and get feedback, and get an opportunity to become more authentic, and all the while getting rid of some of our “shoulds.”
  • There will be music and candy, and awareness that you can use immediately in your coaching practice!

Benefits from this Session:

  • Discover previously unseen drivers of your own behavior… and the behavior of your clients!
  • Get feedback on your Coaching Presence, and learn how to shift it.
  • Take on the most important element of your coaching practice – you! 
    • Improve your connection with clients.
    • Get even clearer on your relationship with yourself, and what you are presenting to the world.
    • Learn how to maximize your impact and avoid pitfalls in sessions with prospective clients and organizations.
  • Have fun while you learn!  Hilarity will ensue! Did we mention there’s chocolate?

About the speaker:

Christopher McAuliffe, MCC, is a force in the world of ontological coaching and beyond. His high-powered, humor-filled approach has yielded him his own internationally successful ICF-Accredited coach training program (, which has trained thousands of people over the past 17 years around the world. In his role of CEO, Christopher oversees the production of nine Training Programs in six cities in North America. Accomplishment Coaching provides training and coaching services to organizations, including the United Nations Population Fund, Major League Soccer, UBiome, and more. Also, Christopher is host and producer of an ICF-international-partnered podcast (  Through The Coaching Show, each week for the past 14 years he has spoken with leaders in coaching, including Thomas Leonard, Debbie Ford, Robert Kiyosaki, John Grey, Deepak Chopra, Wayne Dyer, Werner Erhard, Julio Ollaia, T. Harv Ecker and more!

Christopher holds a Master Certified Coach (MCC) accreditation, and is twice Past-President of the San Diego Professional Coaches Alliance. He has worked with the ICF-IRB for over eight years in the area of Coaching Ethics – investigating and adjudicating ethical and consumer complaints against coaches.

From over 24 years of experience, Christopher brings the knowledge and wisdom of a master coach.  With over 500 coaches trained by him personally in small groups around the world, Christopher brings the power and understanding of a master trainer, as well. 

For more information:

Click here to download the PDF flyer for this event.

Click here for meeting information.

11/13/2017 – The Coach’s Guide to the Executive Brain

ICF: .5 hours – Core Competencies, .5 hours Resource Development
BCC: 1.5 hours

Speaker:  Madeleine Homan Blanchard, MCC, MS in Neuroleadership, co-founder of Blanchard Coaching Services, TED Fellow coaches, and founding board member of the International Coach Federation (ICF)


As consultants and coaches we need to understand how the latest research in neuroscience can support our recommendations. In this session Master Certified Coach will share:

  1. Some Surprising Truths about the Brain— what your brain needs for optimal functioning, what stresses it, and how to manage situations when it is overwhelmed or exhausted.
  2. Key Laws of Extreme Brain Care—how we can all arrange our workday to make better decisions and achieve new levels of self-control.
  3. How to help leaders to create a “Brain-Friendly Environment”.

Set yourself—and your clients—up for success through a better understanding of brain functioning.

Benefits from this session:

1) Identify what you are already doing that supports your own optimal brain function and what you might shift to make it even better.

2) Understand extremely complex scientific concepts in a way that you can quickly and easily explain them to a regular person.

3) Try on different ways to share critical information about the brain with your clients (when they really need to know) to help them shift their own behaviors to be more what they want to be (creative, kind, patient, generous, energetic, wise – you name it!).

About the speaker:

Madeleine Homan Blanchard, MS in Neuroleadership, is a Master Certified Coach (MCC) for The Ken Blanchard Companies®, a co-founder of Blanchard® Coaching Services team, a certified Mentor Coach, one of the select TED Fellow coaches, senior leader and founding advisory board member of Coach University, and founding board member of the International Coach Federation (ICF). The Blanchard® Coaching services team has 150 coaches who have worked in more than 250 companies worldwide coaching more than 40,000 executives. She is also a co-creator of the Coaching Management System, Blanchard’s internet platform that supports large-scale coaching initiatives. With her deep understanding of human behavior and her humor, she inspires leaders to use coaching concepts to increase their effectiveness in their professional and personal lives. She write a weekly advice column for people at work called “Ask Madeleine”.

Madeleine has more than 28 years of experience in the coaching profession and specializes in consulting with companies that want to establish a coaching culture. She is coauthor of Blanchard’s coaching skills program Coaching Essentials®, and the books “Leverage Your Best, Ditch the Rest: The Coaching Secrets Executives Depend on”; “Coaching in Organizations”; “Leading at a Higher Level”; and “Coaching for Leadership: The Practice of Leadership Coaching from the World’s Greatest Coaches”.

A pioneer in the coaching profession, Madeleine was a senior leader and founding advisory board member of Coach University and founding board member of the International Coach Federation (ICF). She also founded Straightline Coaching, a company devoted to the success and satisfaction of creative geniuses. Madeleine received her Master’s of Science degree in Neuroleadership from Middlesex University, was one of the select TED Fellow Coaches, she coaches recipients of fellowships from the TED organization.

For more information:  and

Click here to download the PDF flyer for this event.

Click here for meeting information.

10/9/2017 – “Insighting” Yourself and Your Clients to Faster, More Meaningful Coaching Results: Taking Care of Business with the Enneagram

Speaker:  R. Karl Hebenstreit, Ph.D.

ICF: 1.5 hours (Core Competency)
BCC: 1.5 hours

Learn your individual coaching style to address deeper transformational needs of your clients, and discover how to use one of the most rapidly growing public domain typing systems for instant acceptance and application. If you’ve experienced costly certification tools that your clients don’t care about or use, then your search is over.  This system is being used worldwide in large and small organizations including the US government leadership coaching.



Available FREE to Members (a $92 value)

To obtain your free customized report, you must send an email to with your name no later than Tuesday, September 27.

MEMBERS: You will receive a direct email reply from the Speaker with a private link for you to take the confidential assessment online. Your 42-page report will be provided at the October 9 session, thus you must attend to receive it. You must be a member to do the assessment and receive the report for free.

NOT A MEMBER, BUT WANT THE FREE REPORT? Join SDPCA before 9/25 (only $100) by going to Your report is provided only at the meeting, thus you must attend to receive it.

You do not need to take the assessment to attend the meeting.

In this interactive session you will gain a working knowledge of the Enneagram and learn how to use it to adapt your coaching style for greater self awareness and coaching presence, and introduce it to your clients for instant acceptance and application. You will identify the implications of each Enneagram’s style on ethics, the establishment of agreements, challenges to keeping on task, the importance of focusing on trust-building and intimacy for some types more than others, the challenges of each type to being present, and practicing active listening, powerful questions designed to access, incorporate, and stimulate under-developed functions, relationship to communication styles and influence strategies, and how the Enneagram can provide insights to developing meaningful awareness, goals, accountability, and drive actions in your clients.

You will also brainstorm ways of applying this model to organizational challenges, while seeing how the system correlates to and complements existing seminal models like MBTI, DiSC, Hogan, TKI, Kepner-Tregoe, etc.  To optimize your experience with the Enneagram and how it would work in a client engagement, participants will take the Integrative9 Enneagram test and receive their complimentary 42-page personal report (a $92 value!) for free at this session.

Benefits from this session:

  • Receive a customized 42-page report to understand your own coaching style and how to adapt for greater impact. This is normally $92 but free to members at this session.
  • Gain a working knowledge of the Enneagram and how to present it to diverse clients for instant acceptance and application that keeps clients on track and drives powerful results.
  • Identify the blind spots, challenges, and communication styles of each type for more powerful questions and influence.
  • Correlate how the Enneagram model can be used alone, or as a complement to existing tools to address organizational challenges.


R. Karl Hebenstreit, Ph.D., 20+ year career spans the areas of coaching, Human Resources (HR) and Organization Development (OD) as a consultant, employee, and executive in diverse industries worldwide.  This has included professional services, life sciences, healthcare, clinical diagnostics, pharmaceutical, telecommunications, high-tech, and real estate services. Clients and employers have included Merck, Bellcore, AT&T, Lee Hecht Harrison, Cushman & Wakefield, Kaiser Permanente, EMC², and Bio-Rad Laboratories. He is currently working at Genentech/Roche as an Organization Development Consultant.  His clients range from individual contributors to Senior Vice Presidents worldwide being coached in interpersonal effectiveness/EQ, strategic thinking, professional growth/development, team-building, and new leadership role integration.

His PhD is in Organizational Psychology from CSPP and his MS is in HR Management from Rutgers.  Check out his new book, The How and Why: Taking Care of Business with the Enneagram.

Click here for meeting information.

Click here to download a PDF of this session.