War Stories from the Trenches
with Brian Underhill
How do major corporations find and screen executive coaches?
What criteria do executives most want in a coach?
Brian O. Underhill, Ph.D., founder of the world’s largest executive coaching organization CoachSource, has spent 18 years screening coaches worldwide and has the scars to prove it! Hear the “behind the scenes” stories from building a pool of over 1000 coaches in 44 countries to serve multi-national corporations’ executive coaching requests – and see the results of his industry-leading research on the topic. Brian has personally traveled to all continents meeting coaches worldwide, in building and managing coaching pools for brands such as Dell, Microsoft and American Express.
This session is clearly directly related to the “business” theme of the conference. As a major provider of coaches worldwide, it is critical for our field that coaches present themselves in a way that builds credibility for our profession. Unfortunately, after screening 1000+ coaches over 18 years, far too many coaches still fall short of the mark that corporations are looking for. I’d like to see more coaches successfully exceed that mark – it is only good for hiring companies, coaching firms like my own, and for the coaches themselves. I’d like to help coaches see what it takes to win more executive coaching assignments through this session.
- Learn what corporations and executives look for in coaches and where they are going to find them.
- Learn how to build your organizations’ pool of executive coaches into the best available.
- Learn how to distinguish yourself as a coach to be more appealing to multi-national corporate coaching programs.
This presentation is mainly a lecture. However, at the end of the presentation, there will be an interactive Q&A session. Also, Dr. Underhill usually like to give away 2-3 of his books, often to those who can answer key trivia questions related to the presentation.
Brian O. Underhill, Ph.D. is an industry-recognized expert in the design and management of worldwide executive coaching implementations. Brian is the author of Executive Coaching for Results: The Definitive Guide to Developing Organizational Leaders (Berrett Koehler: 2007). He is the Founder of CoachSource, the world’s largest executive-coaching provider, with over 1,000 coaches in 43 countries. Additionally, he previously spent 8 years managing executive coaching operations for Marshall Goldsmith.