Ready, Set, COACH!
Who is your ideal client? What do they need? What are they saying? What keeps them awake at night?
What benefits might they receive as a result of working with you?
Choosing a niche or target audience doesn’t limit you to only working with certain kinds of clients on certain topics, it’s really just a matter of picking a starting point. A place where it’s very easy for people to say “I want that.” When you give people a “starting point,” you’ll actually be helping people who want to hire you. You’ll be making it easier for them. And as you start getting more clients, you’ll be adding a lot more “coaching dollars” into your bank account, and make a major contribution to people’s lives. In this session, we will explore how to establish a mindset to attract your ideal clients. We’ll also look at how to narrow the focus from general to very specific.
And, you’ll walk away with a strategy to connect with people who want your services.
- Establish practices to support a client-attracting mindset
- Identify your ideal client in terms that are specific, enticing and memorable
- Develop strategies to connect with people who want your services
Presenter: Billie Frances, M.A.
Certified Mindful Coach, BCC, NBC-HWC
My passion is to help my students and clients make conscious choices to improve the quality of their lives, health, relationships and careers. With expanded awareness, coaches can identify, attract and mightily serve their ideal clients. Guiding Mindful Change (GMC) courses teach mindfulness, coaching core competencies, professional standards, readiness to coach, marketing and more. Since 2000, hundreds of mindful coaches nationwide have positively impacted the well-being of thousands. GMC is a training provider Board Certified Coach (BCC) program and the International Consortium for Health and Well- ness Coaches (ICHWC), and qualifies as an ACC Portfolio Program for the International Coach Federation (ICF). Billie is a Certified Health Coach through the American Council on Exercise (ACE) and an ACE Behavior Change Specialist and Master Coach. She served as President for the San Diego Professional Coaches Alliance, for the California Association of Marriage and Family Therapists and for Hardhats Toastmasters. Visit her site at https://guidingmindfulchange.com/
Your Video on Coach Finder
Video is hot! 80% of Internet traffic is video – and that’s growing.
Fortunately, video is a major opportunity for coaches. Video is the best tool for building know-like-trust online. But video can be scary and overwhelming. Videographers can be expensive. Do It Yourself (DIY) video can be time consuming. You may feel uncomfortable on camera. Or you might not know what to say. And there are so many places and ways to use video – how do you know what’s right for you? “I want you to share your knowledge and expertise with more clients and with the general public online.”
Brighton has simplified online video for coaches to make it accessible. In this presentation, he shares why video is so important and give you guidance on how to produce great video using tools you already own.
- Understand why video is a powerful tool for coaches
- Become more comfortable and confident being on camera
Presenter: Brighton West, Producer, Director, Coach, Educator
Brighton is a video-preneur. He began his video journey making narrative and documentary videos – but he was always behind the camera. Along the way, he learned that being on camera was more influential/beneficial/profitable than being behind it. So he overcame his on-camera jitters and now helps his client turn the camera on themselves. Brighton has built his business by creating YouTube tutorials about using YouTube in business. Through this channel, he’s positioned himself as the expert for coaches, authors and speakers who want to grow their global audience with YouTube. Brighton works with coaches around the world, capturing client testimonials, video-headshots and handling the technical and strategic side of YouTube. Most clients record their own videos (after Brighton trains them) but others work with a local videographer. Brighton’s team then edits, uploads, optimizes and promotes the videos to position the coach as an expert in their niche. He also teaches coaches how to do everything necessary to be successful on YouTube (from picking topics, writing a script, shooting, uploading and optimizing so the video attracts potential clients.) Visit his site at www.BrightonWestVideo.com
Fall in Love with Your Voice
This is a “hands-on” Video Voice Training Session. The area will be set up for a mock interview video set.
Two lucky meeting attendees will win Joni’s video voice training and be interviewed in front of the room. These “hot seat” winners will receive a 1-2 minute finished interview video with titles and music to place on their website or SDPCA Coach Finder profile. Selections will be made from business cards, or written names in a basket.
This session will teach you how to look at ease in front of a smartphone or camera. You also receive a valuable handout on “25 Tips to Take Your Video Over the Top.” Learn the tips as she coaches the “hot-seats” on the fine-art of: how to relax in front of a video camera.
- Learn how conversational speaking will bring clients to your website.
- See voice training results in 20 minutes!
Presenter: Joni Wilson, Performance Coach, Voice Expert, Author
Four-Times Best-Selling Author Joni Wilson is one of the world’s foremost Voice Experts. Her books have sold all over the world and have been translated in both Arabic and Korean. She is the creator of the 3-Dimensional Voice® Training System, the cutting-edge voice method that is changing the lives of speakers, performers, and entrepreneurs. She has trained the voices of executives from major corporations to American Idol and The Voice finalists. In her unique training Joni combines acting, speaking and singing skills – of which she is a master at all three. Her formal training consists of Professional Acting Training at the prestigious Pasadena Playhouse
in California and a Professional Digital Media Certificate from San Diego State University. In her exciting career, Joni has hosted a TV talk show, done stand-up comedy at the Comedy Store and with President Ronald Reagan, and was an opening act for Elvis (the real one). Visit her site at www.3dimensionalvoice.com
Monday, October 8, 2018 • 8:30am-12 Noon
Keller Graduate School of Management, 2nd Floor, Becker Meeting Room #204
(DeVry University Building, Mission Valley)
2655 Camino Del Rio North, San Diego, CA 92108
Non-Members $25 at the door. First Time Guests are Free.